Re-iterating some points that others have said.
Aesthetics
- Mouse over color to a neutral different color instead of the bright yellow
- Text at the bottom is too hard to see, you'll need a slightly bigger and bold font against the ice background for it to be visible. May have to play around with that to see what works
- I find the site fatiguing to look at for longer periods of time. The bright yellow fonts, and red and white color scheme is hard on the eyes. The problem is, that you need those bright colors to stand out from the multi-color background.
Functionality
- Just a preference, but don't sort the menu on the left alphabetically, put the most popular categories on the top. ie: Hockey first
- There's no pre-sale link in the menu on the left. If you click on Hockey Cards, it lists all of the years, but no pre-sales.
- Should be an option to filter the "out of stock" product - or change it to "special order" if you are able to order them
Good stuff
- Webpage works well on mobile and easy to navigate.
- The search function works well
- Checkout process is easy
- Easy to use on mobile
- Quick to find what you're looking for
- Did I mention it works on mobile?