Again, for those of you who think a large scale release is completed a couple of weeks before release, this was probably put to bed by the end of February at the latest. It may take another season before things go back to normal. Other than potentially one small subset such as the Young Guns and Canvas Young Guns, the bulk of the set was done months in advance.
It was pretty apparent once Series 2 came out, without any veterans in new jerseys that this was where we were headed. And given the focus on the market on older sets and their inserts from 20-25 years ago, it was a way to bring back some old names and shiny inserts with the today's popular names. You can call it a quasi retro Chronicles type release - that's the best way I can equate it.
And again, if you don't like it, there's nothing to stop you from voting with your wallet. I know I've done that a fair bit in the last year with the pandemic pricing of a lot of products